While attending a franchise conference one evening, we found ourselves talking about the state of franchising. Earlier in the day, franchisors had been sharing their search for solutions to franchisee relationship challenges that were hard to solve. Words like “last resort” were used.
We know that a brand can, and occasionally must, use the full force of the franchise agreement to swing outlier activity into compliance. But on this evening, we asked each other: “Why do brands let things get this far?”
As franchisees, Performax knows that strong operations and unit growth isn’t about compliance or checklists or even brand standards. Operations are about training, trust, communication, and respect.
We knew we could help, and we decided to mobilize a program and bring it to the struggle.